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The Rubia pouch is hand embroidered by Afghan women using traditional patterns, plant dyes, and natural fibers. Poppy flowers mixed with other designs are a common theme seen in the hand work which provides gainful employment in a legitimate business to help rebuild their local economy. Rubia is a non-profit organizations whose mission is to develop opportunities and to promote the well-being of Afghan women and their families. All proceeds from the purchase of this product support Rubia's work in Afghanistan.